SassTurf
The SaaS field guide

Everything I know about building SaaS, minus the fluff.

Honest, hands-on guides on databases, hosting, email, payments, and growth โ€” written from the trenches of actually shipping products.

Read the blog No spam. One useful email a week. Unsubscribe anytime.
SassTurf โ€” field notes on building better SaaS
12,000+ readers
building better SaaS

Browse by topic

๐Ÿงฐ Building๐Ÿ—„๏ธ Databases๐Ÿš€ Deploymentโœ‰๏ธ Email๐Ÿ’ณ Payments๐Ÿ“Š Analytics๐Ÿ“ˆ Growth

Latest from the blog

View all posts

Free tools

All tools

Little calculators and checkers I built for myself. No login, no catch โ€” just open and use.

Subject Line Tester

Score any email subject on length, clarity, and spam risk.

Pricing Calculator

Model MRR, tiers, and annual discounts in seconds.

Churn Rate Calculator

Turn raw signup and cancel numbers into monthly churn.

Readability Checker

Paste your copy, get a grade level and quick fixes.

Design Help

Make it look like you meant it.

You don't need to be a designer to ship something that feels considered. These are the shortcuts, teardowns, and checklists I lean on.

Explore design help
Landing page teardowns
What works and what to steal from real SaaS sites.
Color & type kits
Battle-tested palettes and pairings you can copy.
UI pattern library
Empty states, pricing tables, onboarding, done right.
Figma starter files
Grids, tokens, and components to hit the ground running.
Your photo
Behind SassTurf

Hi โ€” I write about the messy middle of SaaS.

Ten years building, launching, and occasionally breaking software products โ€” across startups and big companies. SassTurf is where I write down what actually moved the needle, minus the fluff and the paywall. Free, always.

Read my story

Get one useful SaaS email a week.

Real experiments, teardowns, and templates โ€” no growth-hack fluff. Join 12,000+ founders, marketers, and makers.