Bounce Rate Calculator
Calculate the percentage of visitors who leave immediately.
BOUNCE RATE
30.0%
of visitors leave without engaging
Bounce rate = bounced sessions ÷ total sessions × 100. High bounce isn't always bad — judge it against intent and page type.
What is Bounce Rate?
Bounce rate is the percentage of visitors who land on your site and leave without any further interaction. A high bounce rate can signal a mismatch between expectation and page.
Bounce rate = bounced sessions ÷ total sessions × 100
How to read your result
- High bounce isn't always bad — a landing page answering a query can bounce high.
- Check bounce alongside intent and traffic source.
- Slow load, poor targeting, or weak messaging drive bounces up.
- Compare by page and channel to find the real problem spots.
Frequently asked questions
What is a good bounce rate?
It depends heavily on page type and traffic. Many sites see 40–60%; content and landing pages can run higher without it being a problem.