Feature Adoption Rate
See what share of users actually engage with a feature.
FEATURE ADOPTION RATE
32.0%
of active users engage this feature
Adoption rate = users who used the feature ÷ active users × 100. Low adoption often means poor discoverability, not a bad feature.
What is Feature Adoption Rate?
Feature adoption rate is the share of your active users who actually use a given feature. It tells you whether the things you ship are landing — or quietly being ignored.
Adoption rate = users who used feature ÷ active users × 100
How to read your result
- Define 'used' clearly — first use, or repeat use within a window.
- Low adoption can mean poor discoverability, not a bad feature.
- Compare adoption across features to guide roadmap focus.
- Track adoption over time after launch, not just day one.
Frequently asked questions
What is a good feature adoption rate?
It varies by feature type and how central it is. Core features should see high adoption; niche or advanced features naturally see less. Track the trend rather than a fixed target.