Lead Velocity Rate (LVR)
Track month-over-month growth in qualified leads.
LEAD VELOCITY RATE
+20.0%
month-over-month lead growth
LVR = (this month − last month) ÷ last month × 100. It's a leading indicator of future revenue.
What is Lead Velocity Rate (LVR)?
Lead velocity rate (LVR) is the month-over-month percentage growth in your qualified-lead pipeline. Because leads precede revenue, LVR is a leading indicator of future growth.
LVR = (this month's leads − last month's) ÷ last month's × 100
How to read your result
- LVR is a leading indicator — it predicts revenue before it lands.
- Measure qualified leads, not raw signups, for signal.
- Steady positive LVR is a healthier sign than a one-off spike.
- Track it monthly to catch pipeline slowdowns early.
Frequently asked questions
Why is lead velocity rate useful?
Because leads convert to revenue later, LVR gives you an early, real-time read on where revenue is heading — well before it shows up in the numbers.