Markup Calculator
Turn cost and price into markup and margin percentages.
MARKUP
50.0%
$5.00
Profit / unit
33.3%
Margin
Markup % = (price − cost) ÷ cost. Markup is a percentage of cost; margin is the same profit as a percentage of price.
What is Markup?
Markup is how much you add to cost to set your price, expressed as a percentage of the cost. It's easy to confuse with margin — this tool shows both from the same inputs.
Markup % = (price − cost) ÷ cost × 100
How to read your result
- Markup is a percentage of cost; margin is a percentage of price.
- A 50% markup on a $10 cost gives a $15 price and a 33% margin.
- Profit per unit = price − cost.
- Use markup to set prices, margin to judge profitability.
Frequently asked questions
What's the difference between markup and margin?
Markup is profit as a percentage of cost; margin is the same profit as a percentage of the selling price. Margin is always the smaller number.