Net Revenue Retention
Measure revenue kept and expanded from your existing base.
NET REVENUE RETENTION
102%
Healthy — net expansion
NRR = (starting + expansion − contraction − churn) ÷ starting × 100. Above 100% means your existing base grows on its own.
What is Net Revenue Retention?
Net revenue retention (NRR) measures how much recurring revenue you keep from existing customers over a period, including expansion and after churn. Above 100% means your base grows even without new customers.
NRR = (starting + expansion − contraction − churn) ÷ starting × 100
How to read your result
- NRR above 100% is the hallmark of a best-in-class SaaS — expansion outpaces churn.
- It excludes brand-new customers, isolating how your existing base behaves.
- 120%+ NRR means you'd grow even if you stopped acquiring new customers.
- Below 100% means churn and contraction are eroding your base.
Frequently asked questions
What is a good net revenue retention rate?
100% means you fully retain revenue from existing customers. 110–120%+ is considered excellent, since expansion revenue more than offsets churn.