Opportunity Scoring
Find under-served needs — high importance, low satisfaction — worth targeting.
OUTCOMES · 4
#
OUTCOME
IMPT
SAT
OPP
1
14
2
11
3
7
4
6
Opportunity = Importance + max(Importance − Satisfaction, 0). Scores above 12 (green) are under-served needs worth targeting.
IMPORTANCE →
OPPORTUNITY ZONE
OVER-SERVED
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What is Opportunity Scoring?
Opportunity scoring (from Outcome-Driven Innovation) ranks needs by how important they are and how poorly they're currently served. High-importance, low-satisfaction outcomes are your biggest opportunities.
Opportunity = importance + max(importance − satisfaction, 0)
How to read your result
- Rate each outcome on importance and current satisfaction (1–10).
- Big gaps between importance and satisfaction score highest.
- Scores of 12+ are strong opportunities; 10–12 are worth watching.
- The scatter highlights the top-left 'opportunity zone'.
Frequently asked questions
What is opportunity scoring?
An Outcome-Driven Innovation technique that ranks jobs/outcomes by importance and satisfaction to reveal under-served needs — the best targets for new work.