Renewal Rate Calculator
Calculate the share of customers who renew their subscription.
RENEWAL RATE
85.0%
15.0%
Did not renew
15
Lost accounts
Renewal rate = renewed ÷ up-for-renewal × 100. Count only accounts actually due to renew.
What is Renewal Rate?
Renewal rate is the percentage of customers due to renew who actually did. It's a direct measure of retention for annual or term contracts.
Renewal rate = renewed ÷ up-for-renewal × 100
How to read your result
- Count only accounts that were actually up for renewal in the period.
- Renewal rate can be measured by logos or by revenue.
- High renewal rates are the foundation of predictable ARR.
- Track leading indicators (usage, health) to forecast renewals.
Frequently asked questions
Is renewal rate the same as retention rate?
They're closely related. Renewal rate looks specifically at contracts up for renewal, while retention rate looks at all customers over a period.