Revenue Churn Rate
Calculate the percentage of recurring revenue you lose.
REVENUE CHURN RATE
2.0%
98.0%
Revenue retained
$98,000
MRR kept
Revenue churn = churned MRR ÷ starting MRR × 100. Most healthy SaaS keeps it under ~2%.
What is Revenue Churn Rate?
Revenue churn rate is the percentage of recurring revenue lost to cancellations and downgrades in a period. Because it's dollar-weighted, it can differ sharply from customer churn.
Revenue churn = churned MRR ÷ starting MRR × 100
How to read your result
- Losing a few big accounts hurts revenue churn more than logo churn.
- Most healthy SaaS keeps monthly revenue churn under ~2%.
- Negative revenue churn (expansion beats churn) is best-in-class.
- Track it alongside customer (logo) churn for the full story.
Frequently asked questions
Why track revenue churn separately from customer churn?
Customer churn counts accounts lost; revenue churn weights by dollars. Losing one large customer can mean low logo churn but high revenue churn.