SassTurf
106 free tools · no sign-up

Little tools that do the boring math

Free calculators and generators I built for myself while running SaaS. No login, no email wall — pick one and get your answer. Everything runs right here in your browser.

106
tools
$0
forever
0
to install

Customer Metrics

Measure loyalty, retention, and overall account health.

Metric

NPS Calculator

Turn promoter and detractor counts into your Net Promoter Score in one tap.

Open tool
Retention

Churn & Retention

See what share of customers you keep — and lose — each period.

Open tool
Success

Customer Health Score

Blend usage and satisfaction signals into one at-a-glance score.

Open tool
Acquisition

CAC Calculator

Work out what it costs to acquire one new customer.

Open tool
Acquisition

CAC Payback Period

See how many months it takes to earn back your CAC.

Open tool
Engagement

DAU / MAU Stickiness

Measure how sticky your product is day-to-day.

Open tool
Retention

Negative Churn Calculator

Check whether expansion revenue outpaces churn.

Open tool
Retention

Retention Rate Calculator

Calculate the share of customers you retain over a period.

Open tool
Retention

Gross Revenue Retention (GRR)

Measure revenue kept from existing customers, before expansion.

Open tool
Retention

Revenue Churn Rate

Calculate the percentage of recurring revenue you lose.

Open tool
Satisfaction

CSAT Calculator

Calculate your Customer Satisfaction Score from survey ratings.

Open tool
Retention

Cost of Churn Calculator

Put a dollar figure on the customers you lose.

Open tool
Retention

Average Customer Lifespan

Estimate how long an average customer stays from your churn rate.

Open tool
Retention

Renewal Rate Calculator

Calculate the share of customers who renew their subscription.

Open tool
Satisfaction

Customer Effort Score (CES)

Average how easy customers find it to get things done.

Open tool
Risk

Customer Concentration

See how dependent your revenue is on your biggest customers.

Open tool
Growth

Referral Rate Calculator

Measure what share of signups come from referrals.

Open tool

Revenue & Growth

Track and forecast recurring revenue and growth.

Revenue

Lifetime Value Calculator

Estimate how much an average customer is worth over their whole lifespan.

Open tool
Unit econ

LTV : CAC Ratio

Check whether each customer you acquire actually pays off.

Open tool
Growth

MRR Growth Calculator

Project where your MRR lands after months of compounding growth.

Open tool
Growth

Revenue Run Rate Calculator

Annualize your current revenue into a run rate (ARR).

Open tool
Growth

Growth Rate Calculator

Get the percentage growth between any two periods.

Open tool
Growth

Marginal Revenue Calculator

See the extra revenue earned from selling more units.

Open tool
Growth

Viral Coefficient Calculator

Calculate your K-factor to predict referral-driven growth.

Open tool
Revenue

ARPU Calculator

Work out your average revenue per user.

Open tool
Retention

Net Revenue Retention

Measure revenue kept and expanded from your existing base.

Open tool
Revenue

ARR Calculator

Turn monthly recurring revenue into annual recurring revenue.

Open tool
Growth

CAGR Calculator

Find the compound annual growth rate between two values.

Open tool
Revenue

Net New MRR Calculator

Break down how much MRR you truly added this month.

Open tool
Analytics

MRR Projection

Forecast monthly recurring revenue forward with growth and churn.

Open tool

Financial Health

Monitor cash flow, profitability, and runway.

Cash flow

Burn Rate Calculator

Work out your gross and net monthly cash burn.

Open tool
Cash flow

Cash Runway Calculator

See how many months of cash you have left at your current burn.

Open tool
Profitability

Break-Even Calculator

Find how many units you must sell to cover all your costs.

Open tool
Profitability

Net Profit Calculator

Calculate net profit and profit margin from revenue and costs.

Open tool
Profitability

Unit Economics Calculator

Check the contribution margin on a single unit sold.

Open tool
Efficiency

SaaS Quick Ratio

Measure growth efficiency: new revenue vs. lost revenue.

Open tool
Profitability

EBIT Calculator

Calculate earnings before interest and taxes.

Open tool
Efficiency

Rule of 40 Calculator

Test whether growth rate plus profit margin clears 40%.

Open tool
Efficiency

Magic Number Calculator

Measure how much new ARR each sales & marketing dollar returns.

Open tool
Profitability

Gross Margin Calculator

Calculate gross margin and gross profit from revenue and COGS.

Open tool
Profitability

Gross Profit Calculator

Work out gross profit and margin from revenue and COGS.

Open tool
Profitability

Operating Margin Calculator

Measure operating profit as a percentage of revenue.

Open tool
Efficiency

Burn Multiple Calculator

See how much you burn for every dollar of new ARR.

Open tool

Fundraising & Equity

Model valuation, dilution, and cap-table math.

Fundraising

Pre / Post-Money Valuation

Work out post-money valuation and investor ownership.

Open tool
Fundraising

Cap Table Simulator

Track share counts and ownership % by holder.

Open tool
Fundraising

Equity Dilution

See how founder ownership erodes across funding rounds.

Open tool

Pricing & Valuation

Optimize pricing and estimate business value.

Pricing

Markup Calculator

Turn cost and price into markup and margin percentages.

Open tool
Pricing

Percentage Off Calculator

Apply a discount to a price and see the amount saved.

Open tool
Valuation

SaaS Valuation Calculator

Estimate company value from ARR and a revenue multiple.

Open tool
Valuation

Market Size Calculator

Size your TAM, SAM, and SOM for a market opportunity.

Open tool
PLG

Freemium Conversion Rate

Calculate what share of free users upgrade to paid.

Open tool
Pricing

Discount Margin Impact

See how a discount eats into your profit margin.

Open tool
Pricing

Seat-Based Revenue

Model recurring revenue from a per-seat pricing plan.

Open tool
Pricing

Price Elasticity of Demand

Measure how sensitive demand is to a price change.

Open tool
Pricing

Annual Plan Discount

Compare monthly vs annual pricing and the effective discount.

Open tool
Pricing

Van Westendorp

Derive an acceptable price range and optimal price from sensitivity survey data.

Open tool
Pricing

Gabor-Granger

Find the revenue-maximizing price from willingness-to-pay data.

Open tool
Pricing

Pricing Sensitivity

See how price changes move revenue given a conversion-elasticity assumption.

Open tool
Pricing

Tiered Pricing Revenue

Model total MRR and ARR across pricing tiers with a revenue mix.

Open tool

Marketing & Ads

Measure ad efficiency, funnels, and campaign returns.

Ads

CPC Calculator

Calculate cost per click from ad spend and clicks.

Open tool
Ads

CPM Calculator

Calculate cost per thousand impressions.

Open tool
Ads

CPA Calculator

Calculate cost per acquisition from spend and conversions.

Open tool
Funnel

Lead Velocity Rate (LVR)

Track month-over-month growth in qualified leads.

Open tool
Campaigns

Email Campaign ROI

Measure the return on an email marketing campaign.

Open tool
Returns

Marketing Spend Payback

See how long it takes to recover marketing spend.

Open tool
Ads

CPL Calculator

Calculate cost per lead from spend and leads generated.

Open tool
Email

Email Open Rate

Calculate the open rate of an email campaign.

Open tool
Funnel

Bounce Rate Calculator

Calculate the percentage of visitors who leave immediately.

Open tool
Funnel

Revenue Per Visitor

Work out how much each site visitor is worth.

Open tool

Performance & ROI

Measure marketing effectiveness and returns.

Returns

ROI Calculator

Calculate return on investment as a percentage.

Open tool
Returns

ROAS Calculator

Measure revenue earned per dollar of ad spend.

Open tool
Funnel

Conversion Rate Calculator

Find what percentage of visitors take the action you want.

Open tool
Funnel

CTR Calculator

Calculate click-through rate for ads, emails, and content.

Open tool
Efficiency

Revenue Per Employee

Gauge productivity as revenue generated per head.

Open tool
Efficiency

Team Scaling Calculator

Estimate the headcount a revenue goal implies.

Open tool
Experiments

A/B Test Significance

Check if the difference between two variants is significant.

Open tool

Product Analytics

Gauge product-market fit and feature adoption.

PMF

Product-Market Fit Calculator

Run the Sean Ellis 40% test to gauge product-market fit.

Open tool
Adoption

Feature Adoption Rate

See what share of users actually engage with a feature.

Open tool
Onboarding

Activation Rate Calculator

See what share of signups reach their first real value.

Open tool
Activation

Time to Value (TTV)

Calculate the average time it takes users to reach value.

Open tool
Analytics

Feature Value / Usage

Decide what to promote, simplify, invest in or cut by value vs usage.

Open tool
Analytics

Retention Curve

Plot retention decay across D1, D7, D30 milestones for one cohort.

Open tool
Analytics

Cohort Retention

See retention decay by signup cohort in the classic PLG heatmap.

Open tool

Customer Success

Measure support efficiency and account coverage.

Support

Support Cost per Ticket

Work out what each support ticket actually costs you.

Open tool
Support

Ticket Deflection ROI

Estimate savings from deflecting tickets with self-service.

Open tool
Coverage

CSM Capacity Calculator

See how much ARR each customer success manager carries.

Open tool
Onboarding

Onboarding Completion Rate

See what share of users finish onboarding.

Open tool

Agile & Delivery

Track team throughput and delivery.

Agile

Sprint Velocity

Track completed points per sprint and forecast backlog completion.

Open tool
Prioritization

Planning Poker

Estimate effort with Fibonacci cards and reach team consensus.

Open tool

Product & Roadmap

Score and prioritize what to build next.

Roadmap

RICE Prioritization

Score and rank a whole backlog by reach, impact, confidence and effort.

Open tool
Prioritization

ICE Score Calculator

Rank a list of ideas by Impact, Confidence, and Ease.

Open tool
Prioritization

WSJF Calculator

Prioritize with SAFe's Weighted Shortest Job First.

Open tool
Prioritization

Impact / Effort Matrix

Triage work into Quick Wins, Big Bets, Fill-ins and Time Sinks on a 2×2.

Open tool
Prioritization

Value / Complexity Matrix

Prioritize by business value against build complexity on a 2×2.

Open tool
Prioritization

MoSCoW Board

Scope a release into Must, Should, Could and Won't — drag between columns.

Open tool
Prioritization

Eisenhower Matrix

Triage tasks into Do, Schedule, Delegate and Delete by urgency and importance.

Open tool
Prioritization

Now / Next / Later

Plan a lightweight public roadmap across three horizons — drag to reorder.

Open tool
Prioritization

Weighted Scoring

Rank options against custom weighted criteria in a decision matrix.

Open tool
Prioritization

Opportunity Scoring

Find under-served needs — high importance, low satisfaction — worth targeting.

Open tool
Prioritization

Kano Model

Classify features as Basic, Performance, Delighter or Indifferent.

Open tool

Customer Profiles

Draft crisp, shareable profiles of who you're building for.

Profile

ICP Builder

Draft a crisp ideal-customer-profile card you can copy and share.

Open tool
Profile

Persona Generator

Draft a shareable user persona with AI from a one-line description.

Open tool

Research & Feedback

Ask better questions and read feedback faster.

Research

Survey Question Generator

Generate survey questions tailored to exactly what you want to learn.

Open tool
Feedback

Feedback Sentiment

Paste any feedback and get an AI read on how the customer really feels.

Open tool
Research

Journey Map Builder

Map the end-to-end customer experience across stages to find pain points.

Open tool
Research

Empathy Map

Build shared understanding of a user across Says, Thinks, Does and Feels.

Open tool

Wish a tool existed?

Tell me what you keep calculating by hand and I'll probably build it.

Suggest a tool

New tools, straight to your inbox.

Be first to try every new calculator and checker. One useful email a week.