Little tools that do the boring math
Free calculators and generators I built for myself while running SaaS. No login, no email wall — pick one and get your answer. Everything runs right here in your browser.
Customer Metrics
Measure loyalty, retention, and overall account health.
NPS Calculator
Turn promoter and detractor counts into your Net Promoter Score in one tap.
Open tool RetentionChurn & Retention
See what share of customers you keep — and lose — each period.
Open tool SuccessCustomer Health Score
Blend usage and satisfaction signals into one at-a-glance score.
Open tool AcquisitionCAC Calculator
Work out what it costs to acquire one new customer.
Open tool AcquisitionCAC Payback Period
See how many months it takes to earn back your CAC.
Open tool EngagementDAU / MAU Stickiness
Measure how sticky your product is day-to-day.
Open tool RetentionNegative Churn Calculator
Check whether expansion revenue outpaces churn.
Open tool RetentionRetention Rate Calculator
Calculate the share of customers you retain over a period.
Open tool RetentionGross Revenue Retention (GRR)
Measure revenue kept from existing customers, before expansion.
Open tool RetentionRevenue Churn Rate
Calculate the percentage of recurring revenue you lose.
Open tool SatisfactionCSAT Calculator
Calculate your Customer Satisfaction Score from survey ratings.
Open tool RetentionCost of Churn Calculator
Put a dollar figure on the customers you lose.
Open tool RetentionAverage Customer Lifespan
Estimate how long an average customer stays from your churn rate.
Open tool RetentionRenewal Rate Calculator
Calculate the share of customers who renew their subscription.
Open tool SatisfactionCustomer Effort Score (CES)
Average how easy customers find it to get things done.
Open tool RiskCustomer Concentration
See how dependent your revenue is on your biggest customers.
Open tool GrowthReferral Rate Calculator
Measure what share of signups come from referrals.
Open toolRevenue & Growth
Track and forecast recurring revenue and growth.
Lifetime Value Calculator
Estimate how much an average customer is worth over their whole lifespan.
Open tool Unit econLTV : CAC Ratio
Check whether each customer you acquire actually pays off.
Open tool GrowthMRR Growth Calculator
Project where your MRR lands after months of compounding growth.
Open tool GrowthRevenue Run Rate Calculator
Annualize your current revenue into a run rate (ARR).
Open tool GrowthGrowth Rate Calculator
Get the percentage growth between any two periods.
Open tool GrowthMarginal Revenue Calculator
See the extra revenue earned from selling more units.
Open tool GrowthViral Coefficient Calculator
Calculate your K-factor to predict referral-driven growth.
Open tool RevenueARPU Calculator
Work out your average revenue per user.
Open tool RetentionNet Revenue Retention
Measure revenue kept and expanded from your existing base.
Open tool RevenueARR Calculator
Turn monthly recurring revenue into annual recurring revenue.
Open tool GrowthCAGR Calculator
Find the compound annual growth rate between two values.
Open tool RevenueNet New MRR Calculator
Break down how much MRR you truly added this month.
Open tool AnalyticsMRR Projection
Forecast monthly recurring revenue forward with growth and churn.
Open toolFinancial Health
Monitor cash flow, profitability, and runway.
Burn Rate Calculator
Work out your gross and net monthly cash burn.
Open tool Cash flowCash Runway Calculator
See how many months of cash you have left at your current burn.
Open tool ProfitabilityBreak-Even Calculator
Find how many units you must sell to cover all your costs.
Open tool ProfitabilityNet Profit Calculator
Calculate net profit and profit margin from revenue and costs.
Open tool ProfitabilityUnit Economics Calculator
Check the contribution margin on a single unit sold.
Open tool EfficiencySaaS Quick Ratio
Measure growth efficiency: new revenue vs. lost revenue.
Open tool ProfitabilityEBIT Calculator
Calculate earnings before interest and taxes.
Open tool EfficiencyRule of 40 Calculator
Test whether growth rate plus profit margin clears 40%.
Open tool EfficiencyMagic Number Calculator
Measure how much new ARR each sales & marketing dollar returns.
Open tool ProfitabilityGross Margin Calculator
Calculate gross margin and gross profit from revenue and COGS.
Open tool ProfitabilityGross Profit Calculator
Work out gross profit and margin from revenue and COGS.
Open tool ProfitabilityOperating Margin Calculator
Measure operating profit as a percentage of revenue.
Open tool EfficiencyBurn Multiple Calculator
See how much you burn for every dollar of new ARR.
Open toolFundraising & Equity
Model valuation, dilution, and cap-table math.
Pricing & Valuation
Optimize pricing and estimate business value.
Markup Calculator
Turn cost and price into markup and margin percentages.
Open tool PricingPercentage Off Calculator
Apply a discount to a price and see the amount saved.
Open tool ValuationSaaS Valuation Calculator
Estimate company value from ARR and a revenue multiple.
Open tool ValuationMarket Size Calculator
Size your TAM, SAM, and SOM for a market opportunity.
Open tool PLGFreemium Conversion Rate
Calculate what share of free users upgrade to paid.
Open tool PricingDiscount Margin Impact
See how a discount eats into your profit margin.
Open tool PricingSeat-Based Revenue
Model recurring revenue from a per-seat pricing plan.
Open tool PricingPrice Elasticity of Demand
Measure how sensitive demand is to a price change.
Open tool PricingAnnual Plan Discount
Compare monthly vs annual pricing and the effective discount.
Open tool PricingVan Westendorp
Derive an acceptable price range and optimal price from sensitivity survey data.
Open tool PricingGabor-Granger
Find the revenue-maximizing price from willingness-to-pay data.
Open tool PricingPricing Sensitivity
See how price changes move revenue given a conversion-elasticity assumption.
Open tool PricingTiered Pricing Revenue
Model total MRR and ARR across pricing tiers with a revenue mix.
Open toolMarketing & Ads
Measure ad efficiency, funnels, and campaign returns.
CPC Calculator
Calculate cost per click from ad spend and clicks.
Open tool AdsCPM Calculator
Calculate cost per thousand impressions.
Open tool AdsCPA Calculator
Calculate cost per acquisition from spend and conversions.
Open tool FunnelLead Velocity Rate (LVR)
Track month-over-month growth in qualified leads.
Open tool CampaignsEmail Campaign ROI
Measure the return on an email marketing campaign.
Open tool ReturnsMarketing Spend Payback
See how long it takes to recover marketing spend.
Open tool AdsCPL Calculator
Calculate cost per lead from spend and leads generated.
Open tool EmailEmail Open Rate
Calculate the open rate of an email campaign.
Open tool FunnelBounce Rate Calculator
Calculate the percentage of visitors who leave immediately.
Open tool FunnelRevenue Per Visitor
Work out how much each site visitor is worth.
Open toolPerformance & ROI
Measure marketing effectiveness and returns.
ROI Calculator
Calculate return on investment as a percentage.
Open tool ReturnsROAS Calculator
Measure revenue earned per dollar of ad spend.
Open tool FunnelConversion Rate Calculator
Find what percentage of visitors take the action you want.
Open tool FunnelCTR Calculator
Calculate click-through rate for ads, emails, and content.
Open tool EfficiencyRevenue Per Employee
Gauge productivity as revenue generated per head.
Open tool EfficiencyTeam Scaling Calculator
Estimate the headcount a revenue goal implies.
Open tool ExperimentsA/B Test Significance
Check if the difference between two variants is significant.
Open toolProduct Analytics
Gauge product-market fit and feature adoption.
Product-Market Fit Calculator
Run the Sean Ellis 40% test to gauge product-market fit.
Open tool AdoptionFeature Adoption Rate
See what share of users actually engage with a feature.
Open tool OnboardingActivation Rate Calculator
See what share of signups reach their first real value.
Open tool ActivationTime to Value (TTV)
Calculate the average time it takes users to reach value.
Open tool AnalyticsFeature Value / Usage
Decide what to promote, simplify, invest in or cut by value vs usage.
Open tool AnalyticsRetention Curve
Plot retention decay across D1, D7, D30 milestones for one cohort.
Open tool AnalyticsCohort Retention
See retention decay by signup cohort in the classic PLG heatmap.
Open toolCustomer Success
Measure support efficiency and account coverage.
Support Cost per Ticket
Work out what each support ticket actually costs you.
Open tool SupportTicket Deflection ROI
Estimate savings from deflecting tickets with self-service.
Open tool CoverageCSM Capacity Calculator
See how much ARR each customer success manager carries.
Open tool OnboardingOnboarding Completion Rate
See what share of users finish onboarding.
Open toolAgile & Delivery
Track team throughput and delivery.
Product & Roadmap
Score and prioritize what to build next.
RICE Prioritization
Score and rank a whole backlog by reach, impact, confidence and effort.
Open tool PrioritizationICE Score Calculator
Rank a list of ideas by Impact, Confidence, and Ease.
Open tool PrioritizationWSJF Calculator
Prioritize with SAFe's Weighted Shortest Job First.
Open tool PrioritizationImpact / Effort Matrix
Triage work into Quick Wins, Big Bets, Fill-ins and Time Sinks on a 2×2.
Open tool PrioritizationValue / Complexity Matrix
Prioritize by business value against build complexity on a 2×2.
Open tool PrioritizationMoSCoW Board
Scope a release into Must, Should, Could and Won't — drag between columns.
Open tool PrioritizationEisenhower Matrix
Triage tasks into Do, Schedule, Delegate and Delete by urgency and importance.
Open tool PrioritizationNow / Next / Later
Plan a lightweight public roadmap across three horizons — drag to reorder.
Open tool PrioritizationWeighted Scoring
Rank options against custom weighted criteria in a decision matrix.
Open tool PrioritizationOpportunity Scoring
Find under-served needs — high importance, low satisfaction — worth targeting.
Open tool PrioritizationKano Model
Classify features as Basic, Performance, Delighter or Indifferent.
Open toolCustomer Profiles
Draft crisp, shareable profiles of who you're building for.
Research & Feedback
Ask better questions and read feedback faster.
Survey Question Generator
Generate survey questions tailored to exactly what you want to learn.
Open tool FeedbackFeedback Sentiment
Paste any feedback and get an AI read on how the customer really feels.
Open tool ResearchJourney Map Builder
Map the end-to-end customer experience across stages to find pain points.
Open tool ResearchEmpathy Map
Build shared understanding of a user across Says, Thinks, Does and Feels.
Open toolWish a tool existed?
Tell me what you keep calculating by hand and I'll probably build it.
Suggest a tool